Recommendations

      As we see, when Piero’s Italian Restaurant is operating, there will be specific problems occurring, such as the problem of quality, management, or the lack of returned customers. After strict research, our team summarize the specific problems of Piero’s Italian Restaurant.

1.      The lack of returned customers.

      As a restaurant owner, if you want to increase your sales, you must need to sell more. A great way to sell more is to have returned customers. So does Piero’s Italian Restaurant. In order to get high profit, the restaurant can keep the high rate of returned customers.

   A simple way to create returned customers is to make it convenient for them. According to consumer satisfaction of Total Quality Management (TQM), the customers may consider the convenience of a service. So in Piero’s Italian Restaurant, it can be suggested the service types by adding carry-out, curbside, or delivery. In Piero’s, there is a big problem of updating website. Many customers will be not satisfied with the menu in the store, which is different with it on the website. So it is needed to update the information on the website in times for customers. At the same time, Piero’s Italian Restaurant can also take sales promotion in holidays, such as Thanksgiving Day and Christmas Day. The restaurant can provide the suitable discount and the small gifts to customers in order to attract more returned customers.

      And another important thing is that guests generally judge a restaurant by more than just the food they ate. Often, bad service can make a delicious meal intolerable. On the other hand, people often come back to a restaurant because of a great service staff. According to TQM, people often evaluate the quality of a service or product on the basis of psychological impressions: atmosphere, image, or aesthetics. In the provision of services where the customer is in close contact with the provider, the appearance and actions of the provider are especially important. Nicely dressed, courteous, friendly, and sympathetic employees can affect the customer’s perception of service quality. Besides, a good dining environment can also has soft music and comfortable lights, which can make customer relax. In addition, cleanliness of restaurant is very important.

2. Restaurant operates well but earn little profit.

    Every owners of a restaurant must focus on the profits. However, during the operation of restaurant, it is important for the owner or the manager to measure how to balance the waste and profit. And it is needed for manager or owner to get the right solutions to increase profits of restaurant.    

       For restaurants, they need to focus on value. In Piero’s, there are value items, discounts and coupons which can attract more customers. However, Piero’s should be avoid cutting the profit level too low with deep discounts, coupons and free offers. In addition, in order to attract more customers and earn more profits, Piero’s should promote new items. Yet it is important for Piero’s to balance the special price menu by eliminating too many options. Lastly, for each holiday or celebration, Piero’s can provide special items to attract more consumption. What's more, restaurant need to focus on staff training. A wonderful staff can save a lot of time to train and practice. So Piero’s need to promise that each employee should understand how to use the equipment in the restaurant and be familiar with the menu. It will save a lot of time and each staff can work efficiently.